Tapping the power of social media

CHANDIGARH: With the social media boom there is a whole new sector with ample job opportunities. As social media has becomes increasingly mainstream, the focus on utilizing such networks as Twitter and Facebook for marketing has virtually exploded.
In the present times, social media is a force to reckon with and it has aided various organizations and people to do their work more effectively.It has also helped them to leave a deeper impact on people and thereby increasing their sales as well as popularity.
Digital marketing, visual merchandising and social media analysis are the new areas of media management that youth are exploring with leading brands. Institutes in the Tricity also offer extensive courses in these fields. Media management includes writing for a website or a blog, promotion through a social media channel, freelancing experts, store designing and more.
"We're teaching our students the technicalities of promotion over the web and how the internet can be used to boost sales and collectively enhance the image of an organization. The number of students enrolling for the course has been increasing and the placements have been remarkable too," said a spokesperson for an institute offering digital marketing courses in Chandigarh.
A brand nowadays sells with its online reputation and fan base. Extravagant pictures, stunning displays of newer offers and sale online as well as designing more attractive stores grabs the attention of the people. Brand promotions and advertisements through online media promises high returns and outputs. Social media monitoring can generate more online traffic and also attract more customers.
"We help in boosting sales activity through manipulation of sale displays to draw attention. Our main motive is to use our creativity and marketing skills to promote our brand name," said Rashi Dutta, a social media analyst for a Mohali-based garment store.
Visual merchandising courses
1. Color design
2. Planning and controlling merchandise
3. Buying
4. Sustainable design
5. Managing brands
6. Aesthetics
Digital marketing courses
1. Search marketing
2. Mobile marketing
3. Social media marketing
4. Digital & strategy planning